WhatsApp sales agent for wholesalers and B2B distributors
Your clients order the way they talk: a label photo, a list on WhatsApp, a “same as last time” at 7 AM. The agent turns those messages into clean ERP orders at the client’s net price, and routes the unusual to the rep.
In your day-to-day
- 01
WhatsApp order intake — text, photo or voice note — converted into an ERP order with references and net pricing.
- 02
One-message reorders: the agent retrieves the client’s usual orders and confirms quantities and free-shipping threshold.
- 03
Off-catalogue requests or large volumes handed to the territory rep, qualified, in the same thread.
A typical scenario
A food-service wholesaler delivers to 600 restaurant clients on fixed rounds; orders land on WhatsApp between 9 PM and midnight, once service ends.
- 01
10:30 PM: a restaurateur dictates his list as a voice note after the rush. The agent transcribes it, matches it to the catalogue, applies the net price and confirms for Thursday’s round.
- 02
An unknown item? The agent asks for a label photo, reads the EAN code and matches it — at the slightest doubt the thread goes to the rep rather than becoming a picking error.
- 03
Sunday night, the weekend’s orders are consolidated and pushed into the ERP before the 5 AM picking shift.
What changes
Evening orders no longer wait for opening time. The picking cut-off holds, and the field rep spends the round selling instead of retyping.
Order of magnitude
Working assumptions
- →80 orders a week arrive outside office hours
- →6 minutes of manual re-entry per order
That is roughly 8 hours of weekly retyping gone — and evening orders delivered on the next day’s round instead of the one after.
Indicative estimate built on average sector assumptions — it gets recalibrated on your actual volumes during scoping.
What eats your days
- →
Orders arrive by email, WhatsApp and phone — and get retyped by hand into the ERP, with the errors that come with it.
- →
Client balances slip because collection comes after order processing, and the rep discovers the blocked account in front of the client.
- →
Supplier shortages and backorders surface at picking time — too late to offer an alternative.
How it works
- 1
Immediate, fenced replies
The agent answers in seconds on your WhatsApp Business number: product questions, prices, availability — strictly from your catalogue and your rules. What it may not promise, it does not promise.
- 2
Qualification in conversation
As the exchange flows, the agent captures need, budget, timeline and contact details — no form to endure, just natural conversation in the client’s language.
- 3
Handover at the right moment
Warm lead, quote request, negotiation: the agent hands over to your salesperson with the full history. The client never repeats what they already said.
Typical results
30 s
first reply, day and night
100%
of conversations qualified and logged
+40%
leads handled, typical order of magnitude with the same team
Orders of magnitude observed in production; your diagnostic sets your own baseline and targets.
Frequently asked questions
Can the agent grant a discount or negotiate a price?+
No: it applies the account’s pricing conditions, nothing else. Any request for a commercial gesture goes to the territory rep with the volume at stake and the client’s history.
How does it handle free-shipping thresholds?+
Your thresholds are configured per client or zone: the agent states what is missing to reach it — a basket-size lever clients accept far better announced before the order than after.
Is this the problem eating your team’s time?
Tell us how you work today — 30-minute call, then a free written diagnostic of what this agent would change for you, with numbers.
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