WhatsApp sales agent for law firms
Prospects contact a firm the moment their problem strikes — a dismissal on Friday evening, police custody at the weekend. The agent qualifies each enquiry, detects genuine emergencies and prepares the intake, without ever giving the slightest legal steer.
In your day-to-day
- 01
Qualification of incoming enquiries: area of law, parties involved, court seised where applicable, any running deadline.
- 02
Detection of emergencies — police custody, imminent hearing, expiring deadline — passed immediately to the on-call lawyer the firm designates.
- 03
Appointment booking with the lawyer in the right practice area, with a summary of the enquiry and any documents already sent.
A typical scenario
A criminal- and employment-law firm gets its enquiries when problems strike: the dismissal notified on Friday evening, the Saturday police custody. On Monday morning, seventeen messages sit waiting, unsorted.
- 01
Friday, 11 PM: an employee who has just received his dismissal letter writes to the firm. The agent collects the facts, the dates and the documents — without a word on the merits.
- 02
A family reports a police custody: the on-call lawyer is notified within minutes, the parties’ identities already collected for the conflict-of-interest check.
- 03
Monday, 9 AM: the partner opens three qualified enquiries — area of law, urgency, attachments — instead of seventeen messages to untangle.
What changes
Genuine emergencies stand out in real time, and Monday intake means reading files — not playing switchboard.
Order of magnitude
Working assumptions
- →around fifteen enquiries a week outside opening hours
- →without a fast answer, a good share contacts another firm the next day
Roughly 60 enquiries a month greeted within the minute instead of the next working day (15 × 4 weeks) — that many cases no longer lost to whichever firm answered first.
Indicative estimate built on average sector assumptions — it gets recalibrated on your actual volumes during scoping.
What eats your days
- →
Fee reminders and requests for payment on account come after the casework — and the firm’s cash flow pays for it every quarter.
- →
Procedural-deadline tracking rests on diaries kept by hand — and one missed deadline engages the firm’s liability.
- →
The firm’s inbox mixes court notifications, opposing counsel’s submissions, client documents and prospect enquiries — everything arrives at the same level.
How it works
- 1
Immediate, fenced replies
The agent answers in seconds on your WhatsApp Business number: product questions, prices, availability — strictly from your catalogue and your rules. What it may not promise, it does not promise.
- 2
Qualification in conversation
As the exchange flows, the agent captures need, budget, timeline and contact details — no form to endure, just natural conversation in the client’s language.
- 3
Handover at the right moment
Warm lead, quote request, negotiation: the agent hands over to your salesperson with the full history. The client never repeats what they already said.
Typical results
30 s
first reply, day and night
100%
of conversations qualified and logged
+40%
leads handled, typical order of magnitude with the same team
Orders of magnitude observed in production; your diagnostic sets your own baseline and targets.
Frequently asked questions
Can the agent give a prospect an initial legal steer?+
Never — it qualifies facts only: area, urgency, parties, deadlines. Saying « you have a strong case » or « you are within the time limit » is legal advice, and it is excluded by design. Orientation belongs to the lawyer from the first substantive exchange.
How does it handle the conflict-of-interest risk?+
It collects the parties’ identities at qualification and submits them for the firm’s check before any appointment — following your existing procedure. It flags; it never decides: the conflict check remains an act of the firm.
Is this the problem eating your team’s time?
Tell us how you work today — 30-minute call, then a free written diagnostic of what this agent would change for you, with numbers.
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