Notes on AI that actually helps.

What we learn building AI tools for real businesses — written in plain language, with real examples. No hype, no names.

Strategy, costs & ROI

2 July 2026·5 min read

How we measure an agent fleet in full-time equivalents

We say our deployed agents deliver the work of 2,500 full-time workers. Here is exactly how that number is computed — and how to compute yours.

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Strategy, costs & ROI

15 June 2026·5 min read

Where AI actually creates value in a small business

Not in a demo, not in a slide deck. In three specific places most businesses already have — and usually ignore.

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Strategy, costs & ROI

10 April 2026·4 min read

How to know if your AI project is working

Pick one number before you build anything. If nobody can name that number, the project is not ready.

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Strategy, costs & ROI

2 April 2026·5 min read

Which processes to automate first in an SMB

Not the most painful process — the most repetitive one. A two-question matrix to pick your first automation, and the three prioritisation mistakes to avoid.

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Strategy, costs & ROI

20 March 2026·5 min read

How much an AI agent project costs in 2026

Honest ranges, the hidden costs vendors gloss over, and why a monthly subscription beats a fixed-price project for agents that have to keep working.

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Strategy, costs & ROI

8 March 2026·4 min read

Calculating the ROI of an AI agent: a simple model

One formula on one line, one non-negotiable prerequisite, and the mistake that makes most AI ROI claims impossible to verify.

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Strategy, costs & ROI

15 January 2026·4 min read

Training your teams on AI: the first 30 days

Generic AI training courses produce certificates, not adoption. A 30-day plan where teams learn by working with real agents on real tasks.

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Strategy, costs & ROI

6 January 2026·5 min read

GEO: getting cited by ChatGPT and Perplexity, the new SEO

Buyers now ask AI assistants before they search Google. Generative Engine Optimization is how your company gets into those answers.

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