Automated reporting for e-commerce brands and online sellers
Revenue per channel, margin after ad spend, return rate, stockouts: an online brand’s numbers live in the back office, the ad platforms and accounting — and nobody reconciles them before month-end. The agent compiles it all every morning.
In your day-to-day
- 01
Daily brief: yesterday’s sales per channel, margin after ad spend, blocked orders, stock alerts.
- 02
Weekly reconciliation of the ROAS reported by ad platforms against the sales actually collected.
- 03
Return rate tracked per product and per reason, drifts flagged before they eat the margin.
A typical scenario
A multichannel brand — own site, two marketplaces, one physical store — whose founder spent every Monday morning stitching the week’s numbers together in a spreadsheet, ad platform by ad platform.
- 01
The 7:30 brief lines up revenue per channel against the same week last year, returns deducted — not the flattering gross the ad dashboards show.
- 02
When rising CPCs push a flagship product into negative contribution margin, the brief says so explicitly, instead of letting the number dissolve into an average.
- 03
On the first of the month, the accountant’s summary is ready: collected sales per channel, marketplace commissions, stock gaps to explain.
What changes
Monday morning becomes about deciding — restocks, budgets, pricing — instead of compiling. And margin drifts show up the week they start.
Order of magnitude
Working assumptions
- →one day of compilation per week, about 7 hours
- →close to 2 hours of ad-hoc number requests weekly
In the order of 8 to 9 hours a week handed back to management — the brief reads in ten minutes, numbers already crossed, gaps already qualified.
Indicative estimate built on average sector assumptions — it gets recalibrated on your actual volumes during scoping.
What eats your days
- →
Customer service drowns in WISMO and return requests — while marketplace messages wait under an imposed response deadline.
- →
A stockout or a broken checkout on Saturday night is discovered Monday morning, revenue gone.
- →
The B2B side — resellers, corporate orders, marketplace payouts — pays late, and nobody has time to chase between two sales peaks.
How it works
- 1
Connected to your sources
Accounting, CRM, bank, e-commerce, spreadsheets: the agent reads your existing tools, read-only. Your numbers stay with you.
- 2
Automatic perspective
A number alone says nothing. The agent compares to yesterday, to the same period last year, to your target — and qualifies the gap: normal, watch, act.
- 3
Brief where you actually read
Email, WhatsApp, Slack: the brief lands every morning where you really read. Three lines when all is well, a deep-dive when something drifts.
Typical results
2 min
to read the morning brief, full picture included
1 d → 0
human time per reporting cycle
D-30 → D-1
drift detection: as it happens, not at close
Orders of magnitude observed in production; your diagnostic sets your own baseline and targets.
Frequently asked questions
Can the agent compute real margin, not just revenue?+
Yes, that is the point: it crosses sales, product costs, shipping and ad spend to give a contribution margin per channel — the number that decides whether a campaign keeps running.
We already have dashboards everywhere — what does it add?+
Triage and cross-referencing. Your dashboards each show their own silo; the agent reconciles the sources, compares against reference periods and only surfaces what deserves a decision.
Is this the problem eating your team’s time?
Tell us how you work today — 30-minute call, then a free written diagnostic of what this agent would change for you, with numbers.
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