Automated reporting for marketing and communication agencies
Reporting is an agency’s most time-consuming, least-billed deliverable: hours of project managers compiling Meta, Google Ads, GA4 and organic into slides. The agent assembles every account, every month — and watches your own numbers too.
In your day-to-day
- 01
Monthly client reports assembled automatically — media, SEO, social — in your template, ready to annotate.
- 02
Internal weekly brief: performance per account, budgets consumed, gaps against campaign targets.
- 03
Profitability per account: time spent crossed with fees, loss-making accounts flagged.
A typical scenario
An agency reporting on 45 accounts every month: three hours of compilation per account, project managers mobilised from the 2nd to the 12th, and clients served in order of accumulated lateness.
- 01
On the 1st at 8 AM, all 45 reports are assembled in the agency’s template, numbers crossed between ad platforms, GA4 and organic — project managers annotate instead of compiling.
- 02
When a flight ends, the campaign wrap-up generates the day after the last impression, while the client still wants it hot.
- 03
An account misses its targets two months running: flagged to management to prepare the quarterly review — before the client calls.
What changes
Reporting stops being the agency’s monthly tax. Project-manager time flows back into analysis — the only part clients actually read.
Order of magnitude
Working assumptions
- →45 accounts to report on each month
- →3 hours of manual compilation per account, versus about 30 minutes of annotation on an assembled report
In the order of 110 hours per month handed back to the teams (45 × 2.5h) — more than a full half-time position, every month, with no change in perceived quality.
Indicative estimate built on average sector assumptions — it gets recalibrated on your actual volumes during scoping.
What eats your days
- →
The first days of every month vanish into Meta, Google Ads and GA4 screenshots for reports clients skim.
- →
Fees are chased badly when the debtor is also the client you cannot afford to upset mid-campaign.
- →
A runaway media budget or broken tracking surfaces at the next report — after thousands of euros spent for nothing.
How it works
- 1
Connected to your sources
Accounting, CRM, bank, e-commerce, spreadsheets: the agent reads your existing tools, read-only. Your numbers stay with you.
- 2
Automatic perspective
A number alone says nothing. The agent compares to yesterday, to the same period last year, to your target — and qualifies the gap: normal, watch, act.
- 3
Brief where you actually read
Email, WhatsApp, Slack: the brief lands every morning where you really read. Three lines when all is well, a deep-dive when something drifts.
Typical results
2 min
to read the morning brief, full picture included
1 d → 0
human time per reporting cycle
D-30 → D-1
drift detection: as it happens, not at close
Orders of magnitude observed in production; your diagnostic sets your own baseline and targets.
Frequently asked questions
Does the report keep our formatting and our added value?+
The agent assembles numbers and charts in your template; your consultants keep the analysis and recommendations. The client receives the same document as before — produced in minutes instead of hours.
Can it measure real profitability per account?+
Yes, provided your time is logged somewhere — staffing tool, project management, even imperfectly. It crosses time with fees and flags the accounts eroding the margin — often a discovery.
Is this the problem eating your team’s time?
Tell us how you work today — 30-minute call, then a free written diagnostic of what this agent would change for you, with numbers.
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