Operations watchdog for marketing and communication agencies
A campaign spending without converting, a runaway media budget, tracking breaking over a weekend: in an agency, the incident happens on the client’s account — and it is your contractual responsibility. The watchdog monitors every account continuously, not just the ones due at the next review.
In your day-to-day
- 01
Alert when a campaign outpaces its budget rhythm or its cost per conversion drifts from normal.
- 02
Detection of a conversion pixel or tag that stops reporting — the most expensive and most silent incident.
- 03
Flagging ad accounts in anomaly: delivery refusals, rejected campaigns, blocked payment method.
How it works
- 1
Continuous watch over your flows
Stock, orders, deliveries, payments, queues, systems: the watchdog reads your tools continuously and learns each flow’s normal behaviour.
- 2
Signal, not noise
A seasonal variation is not an anomaly. The watchdog qualifies each gap — normal, watch, incident — and only alerts when action is useful. That triage is what keeps alerts trusted.
- 3
The right person, with context
The alert reaches the person who can act, with the diagnosis: what, since when, how big, and first leads. Escalation is automatic if nobody acknowledges.
Typical results
4 min
from anomaly to alert, observed in production
24/7
watching, nights and weekends included
÷10
alert volume, thanks to signal/noise triage
Orders of magnitude observed in production; your diagnostic sets your own baseline and targets.
Frequently asked questions
Our consultants already check the accounts daily — what does the watchdog add?+
They check the active accounts during office hours; the watchdog checks every account, all the time, with the same attention for the small budget as for the big one. Saturday night and the quiet account are its favourite blind spots — they are also yours.
Can it pause a campaign going off the rails?+
It alerts first. If you authorise it, it can cap or pause under precise rules — never a creative initiative, only budget guardrails you define.
How is this better than my current tools’ alerts?+
Your tools each alert in their own corner, on fixed thresholds, and often cry wolf. The watchdog crosses flows between tools, learns normal behaviour, and only interrupts when action is useful — with the diagnosis already done.
What exactly does the watchdog monitor?+
Whatever hurts you when it breaks: stock and stockouts, orders and deliveries, payments and direct debits, ticket queues, system availability. The scope is defined at the diagnostic and widens with trust.
Is this the problem eating your team’s time?
Tell us how you work today — 30-minute call, then a free written diagnostic of what this agent would change for you, with numbers.
Get my free diagnostic