Notes on AI that actually helps.

What we learn building AI tools for real businesses — written in plain language, with real examples. No hype, no names.

Strategy, costs & ROI

4 July 2026·5 min read

Custom AI SaaS: the three-question test before you build one

A custom AI SaaS platform is neither an agent automating one process nor another market subscription — it is a product in its own right. The three-question test to know if you actually need one, and what it costs in 2026.

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Strategy, costs & ROI

2 July 2026·5 min read

How we measure an agent fleet in full-time equivalents

We say our deployed agents deliver the work of 2,500 full-time workers. Here is exactly how that number is computed — and how to compute yours.

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Strategy, costs & ROI

15 June 2026·5 min read

Where AI actually creates value in a small business

Not in a demo, not in a slide deck. In three specific places most businesses already have — and usually ignore.

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Strategy, costs & ROI

10 April 2026·4 min read

How to know if your AI project is working

Pick one number before you build anything. If nobody can name that number, the project is not ready.

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Strategy, costs & ROI

2 April 2026·5 min read

Which processes to automate first in an SMB

Not the most painful process — the most repetitive one. A two-question matrix to pick your first automation, and the three prioritisation mistakes to avoid.

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Strategy, costs & ROI

20 March 2026·5 min read

How much an AI agent project costs in 2026

Honest ranges, the hidden costs vendors gloss over, and why a monthly subscription beats a fixed-price project for agents that have to keep working.

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