Notes on AI that actually helps.

What we learn building AI tools for real businesses — written in plain language, with real examples. No hype, no names.

Strategy, costs & ROI

16 July 2026·5 min read

AI coaching for business: build custom or subscribe to a platform?

AI coaching platforms for business are multiplying, almost all sold as a per-seat subscription. The three-question test to know whether you should build your own instead — and what that actually changes, costs and data included.

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Business & compliance

15 July 2026·4 min read

23 sanctions in six months: the CNIL is speeding up its fast-track procedure, often over a single complaint

The CNIL has issued 23 sanctions since January 2026 through its simplified procedure, totaling €133,750 — 19 of them triggered by an individual complaint. Video surveillance, non-compliant cookie banners, and unanswered access or erasure requests are the main grounds. What actually starts one of these cases, and how to stay off the list.

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Business & compliance

14 July 2026·4 min read

CNIL email tracking pixels: the grace period ends today, July 14, 2026

The three-month window the CNIL gave organizations to disclose tracking pixels in their marketing emails closes today, the date the authority said it would start auditing. What its recommendation (adopted March 12, published April 14, 2026) actually requires, and what to check in your newsletter tool before tonight.

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Studio notes

13 July 2026·4 min read

Studio notes — visibility before you delegate

This week the agent fleet built, for a courier company, an operations cockpit for the mailbox and a monitoring agent that watches, escalates and proposes — but never acts alone. Two builds, one lesson: get visibility before you delegate any action.

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Strategy, costs & ROI

13 July 2026·5 min read

Custom AI-powered booking platforms: what to build before the algorithm

A custom AI-powered booking platform is not just a smarter calendar — it is a capacity and business-rules engine. What sets it apart from an off-the-shelf tool, what to build first, and what it costs in 2026.

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Business & compliance

13 July 2026·5 min read

What actually counts as “anonymous” data: the EDPB’s new rules and what they mean for your AI projects

On July 8, 2026, the European Data Protection Board adopted guidelines on anonymisation and the first pan-EU guidelines on web scraping for generative AI, open for public consultation until October 30, 2026. If your SMB feeds customer data to an AI tool or runs an agent that reads the public web, both texts change what counts as compliant.

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