Strategy, costs & ROI
6 January 2026·5 min read
GEO: getting cited by ChatGPT and Perplexity, the new SEO
Buyers now ask AI assistants before they search Google. Generative Engine Optimization is how your company gets into those answers.
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Notes on AI that actually helps.
What we learn building AI tools for real businesses — written in plain language, with real examples. No hype, no names.