Notes on AI that actually helps.

What we learn building AI tools for real businesses — written in plain language, with real examples. No hype, no names.

Strategy, costs & ROI

21 July 2026·4 min read

The real running cost of an AI agent: it is not the build, it is the tokens

The invoice for building an agent is a one-time number. The cost that determines whether it stays profitable is the one paid per request, forever — and it has been falling fast enough to change what is worth automating.

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Strategy, costs & ROI

17 July 2026·5 min read

Google AI Overviews France launch date: official commitment before September 23, 2026 — the SMB checklist

On June 29, 2026, Google confirmed to French publishers that AI Overviews and AI Mode will launch in France before September 23, 2026. It is not just a publisher story: it changes how any SMB’s Google traffic gets captured. Here is what to check before it goes live.

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Strategy, costs & ROI

16 July 2026·5 min read

AI coaching for business: build custom or subscribe to a platform?

AI coaching platforms for business are multiplying, almost all sold as a per-seat subscription. The three-question test to know whether you should build your own instead — and what that actually changes, costs and data included.

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Strategy, costs & ROI

13 July 2026·5 min read

Custom AI-powered booking platforms: what to build before the algorithm

A custom AI-powered booking platform is not just a smarter calendar — it is a capacity and business-rules engine. What sets it apart from an off-the-shelf tool, what to build first, and what it costs in 2026.

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Strategy, costs & ROI

12 July 2026·5 min read

ChatGPT Work and GPT-5.6: what a generalist AI agent means for your SMB

On July 9, 2026, OpenAI launched GPT-5.6 and ChatGPT Work, a connected agent that turns your team’s Slack, Notion, Microsoft 365 and Drive content into finished documents — two days after Anthropic extended Claude Cowork to mobile. What this convergence changes for your SMB.

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Strategy, costs & ROI

10 July 2026·5 min read

Building an AI-powered marketplace: what matters before the technology

An AI-powered marketplace does not solve the real problem of a matchmaking platform — getting both sides to show up. What AI actually changes, what to build first, and what it really costs.

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