Projects/Sales & CRM

Custom AI CRM

A CRM built for your sales process, not Salesforce’s.

10 weeksSalesforceHubSpot

€38K

Annual savings

+45%

Rep productivity

89%

Forecast accuracy

-80%

Data entry time

The Challenge

A mid-market European company was paying €4,200/month for Salesforce Enterprise. Their sales team used about 15% of the features. Pipeline visibility was poor, forecasting was manual, and reps spent 2+ hours daily on data entry instead of selling.

The Solution

We built a custom CRM tailored to their exact sales process. AI lead scoring prioritizes the right prospects automatically. Predictive analytics forecast close dates with 89% accuracy. Activity logging happens passively — emails, calls, and meetings are captured without manual input. The entire UI was designed around their 4-stage pipeline, not a generic template.

AI lead scoring with custom model
Predictive close date forecasting
Passive activity capture (email, calendar, calls)
Custom 4-stage pipeline UI
Real-time team dashboards
Automated weekly reports to management

Tech Stack

Next.jsPythonClaude AIPostgreSQLRedis

Our reps finally spend their time selling, not filling forms. The AI scoring alone paid for the project in 3 months.

Sales Director

B2B SaaS Company, Germany

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